Liquid Intelligence

Monark is the studio and professional design practice of Thomas Calhoun. With 15+ years of experience, and the support of a network of industry specialists, we are on a mission to deliver innovative brand and digital experiences to consumers across a diverse range of sectors. We seek to partner with like-minded business leaders who are dedicated to creating a positive and sustainable world. Monark is a vision of the future. Let’s go.

Liquid Intelligence

Moving Beyond AI

Liquid Intelligence

Moving Beyond AI

Virtual assistants that leverage machine learning not only deliver quicker, more accurate results than their non-intelligent chatbot counterparts; they also serve up a richer, smarter, more human-like user experience.

Liquid Intelligence is a rising leader / innovator in this space, and is in the process of building out its offering to go beyond the web browser, into a wider range of hardware and consumer devices.

In order to support this new phase, Monark collaborated with the Liquid Intelligence marketing and operations team to create a new professional brand identity system that would project the company’s expertise and ambition into the foreseeable future.

Toward a more fluid Human-Ai interface…

Liquid Intelligence Developer App Tile

The Liquid Intelligence brand is more than a logo. It is a design scheme comprised of several components that express the core attributes and personality of the brand.

This exercise aimed to familiarize the client with the core brand, in hopes that the examples and guidelines will serve as an inspiration for the organization, and guide the Liquid Intelligence team in developing dynamic, strategic, relevant and powerful design communications.

Brand Guidelines