Olfax Medical
Branding a Medical Startup
Olfax Medical
Branding a Medical Startup
Olfax Medical is pioneering aerosolized medicine for use in novel applications — from migraine treatment, to veterinary medicine, to vaccine administration.
To help attract new investment and build brand equity, Olfax engaged us to develop an eye-catching consumer-level identity, as well as a simple website to define their products / projects and support their investor pitches.
The brand concept revolves around the ‘air’ element of their product; and thus all visuals, from type to photography, are designed to convey a sense of health, humanity, nature, and ethereal lightness…as if the brand floated in on a gentle breeze.
Due consideration was given to the weight and feel of the logo. From the ‘atom flower’ symbol to the custom logotype, we strove to evoke a sense of lightness and calm. Through repetition of this simple form, it was our aim to establish the company as an original and iconic new voice in the medical technology space.
Brand Color Explorations
Typeface - Nuckle
Brand / Hero Image Composites
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